Election fever has officially hit the UK, and with all the talk of online polls, Twitter and other social networking tools being used to fuel debate, The IT Job Board decided to investigate how these new channels are adding a different dimension to the 2010 election campaign.
A new era
68% of IT professionals revealed that they have been following the television debates between the three main parties in this election campaign. Some even informed us they felt that the television debates have made it the most interesting election for decades.
Survey respondents also divulged that they use a combination of online news channels and traditional print newspapers to keep up to date with election news.
Our survey base confirmed that the main advantages of using new mediums such as Twitter are:
• Speed – instant updates
• Opinion – gathering the diverse viewpoints
• Debate – interact in live discussion
IT professionals in our survey also felt that social mediums are helping to engage a younger audience who have shown no previous interest in politics and represent a huge step forward from the traditional approach.
70% also stated that each political party has had to become more web savvy in order to attract the modern voter.
All talk and no action
However there was a general consensus: there is obvious scepticism towards all parties in general.
Faced with the question of whether any of the parties’ manifestos will have a positive effect on the IT and technology industry:
• 32% stated yes, if they actually keep their promises
• a further 34% stated they were not sure
In addition, 45% do not believe any of the parties’ plans will play a positive role in the number of IT jobs and 30% claimed no party would offer support for the IT and technology industry.
Therefore each party has a lot of work to do in convincing IT professionals that they can make a difference.
The way forward
Although news broadcasters are still the channel of choice for IT professionals, one survey participant summed it up nicely:
“The 2010 election has taken a refreshing approach to getting people involved and generally modernising their approach in reaching the general public and getting varying age groups and people involved.”














Posted on April 30, 2010 by Matt Miller
When you publish my guest blog on Tuesday about how I see the different personalities and policies of the different parties aligning, or not, to offer the IT professional and industry at large something tangible then let’s twitter it and see what comes from that!!